Number of listings removed from our directory since 1st November 2019 = 404
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A Business Ecosystem for Toys and Games Businesses
 THE most comprehensive and detailed toys and games website reviewing service online
Our directory is a human-reviewed, niche toys and games directory dedicated only to toys and games related websites. Perfect for related sites to help them get direct exposure to their website and also boost their search engine rankings - click here for more information on the benefits of listing your website in our directory.
LATEST BLOG
Blade, Loki, and Deadpool Turn Up for Marvel Tōkon: Fighting Souls
Posted ...
Arc Systems Works used Evo 2026 to show off the sort of line-up that suggests somebody in the office simply pinned names to a dartboard and was delighted with the result. Marvel Tōkon: Fighting Souls is adding Blade, Loki, and Deadpool to its tag-fighter roster, giving the game a hero, a villain, and one professional nuisance. Read more >
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- a FREE listing where there is no possible reason not to add a link to your website
- Gold listing full of SEO benefits (search engine benefits). You get your own toys and games related personal page where you can link out to as many as 10 external web pages - and add up to 20 hi-res images too. This is all very easy to do with a friendly WYSIWYG editor - see here for more details.
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Alternatively, consider our b2b directory also if you cater to businesses.
Latest Gold Listings Reviewed
Toys and Games Related Articles
This is the place to read and share your own toys and games related articles. If you are looking to add your own article, you can write about anything that relates to toys and games; be it card games, video games, board games, scooters/bikes - any toys and games topic is perfect for this article archive.
Latest website audit from our spider
Our web spider - powered with AI - can identify good and bad points of each site it visits. Below you'll find a random selection of sites our spider has recently visited, along with its notes on what it has found. The reason we show you these spider audits is to help give you ideas on how you can improve your own website.
analysed on 1 July 2026
1. What the website is about & its purposeHappy Feet Play Mats is an e-commerce site selling award-winning sensory play mats and related products designed to support children’s development. The site’s purpose is to help visitors discover the product ranges, understand the benefits of barefoot/sensory play, build trust using reviews and awards, and then encourage purchases (including via promotions like free shipping thresholds and “pay later” options).2. Good points / trust signals - Awards and third-party recognition: “Award winning products”, “Voted Best Buy… The Independent… No. 1 Best Sensory Toy for Babies and Toddlers”, “BlogOn Awards… double winners”.
- External expert validation: “Recommended… at The Good Toy Guide” (with a review callout).
- Customer reviews with names: multiple “Customer Reviews” entries from named reviewers, describing outcomes like sensory grounding, quality, speed of delivery, and use in childcare/SEN settings.
- Clear purchasing incentives: “Congratulations! Your order qualifies for free shipping” and “You are £55 away from free shipping…”.
- Payment trust options: mentions PayPal and Klarna “pay later”.
- Business identification provided: Company number, VAT number, ICO registration reference, and email address.
- Contact and policy references: “Get In Touch”, plus links for Privacy Policy, Returns & Refunds, Terms of Service, Shipping Policy, Contact.
- Newsletter opt-in with confirmation (“This customer is already subscribed”).
- Security/compliance signal: “hCaptcha… Privacy Policy and Terms of Service apply.”
3. Improvements to help visitors - Clarify product details more consistently: the text explains benefits, but visitors would benefit from concise, scannable “product at a glance” facts (dimensions, materials, cleaning instructions, age range, and what’s included in sets).
- Strengthen the “Barefoot benefits” section with clearer boundaries: some claims are broad (e.g., “better development”); adding evidence summaries, disclaimers, or “how we support this” would improve credibility.
- Add clearer links between benefits and specific products: map which tiles/mats are best suited to each benefit (muscle strength, sensory stimulation, arch development, etc.).
- Improve review usefulness: the review section is strong, but adding filters (e.g., “for SEN”, “nursery use”, “comfort/quality”, “delivery”) or summarised ratings would help visitors choose faster.
- Make policy and sustainability/ethics specifics more explicit: the “Get in Touch” section mentions sustainability/ethical trading/fairness, but doesn’t provide details in the text provided—adding direct summaries would reduce uncertainty.
- Add shipping/returns clarity upfront: visitors would benefit from a brief “delivery times to UK/other regions” and an easy-to-find returns timeframe summary in the main product/browsing context.
What's new? A spider's view!
1 July 2026
Our web spider is visiting our listings 24/7. It's on the lookout for any new shiny info from the sites it spiders, and has highlighted just some sites it's found on its journey around the web below. Warning: our spider has a quirky sense of humour.
WHAT'S NEW?
The influencer marketing agency for games is thriving, showcasing an expertise that could charm any game developer. They've bolstered their service offerings with comprehensive campaign management, including real-time metrics and localization strategies to cater to diverse player communities. Their impressive portfolio now features names like Marvel and Tencent, highlighting successful collaborations. Furthermore, they’ve been celebrated as the 'Best Influencer Marketing Agency for Games' in the current year, solidifying their industry standing. With a dynamic team that’s passionate about gaming, they’re ready to elevate brands in the gaming universe. So, if you're looking to level up your marketing game, they’ve got your back!
Discovered: 8 days, 19 hours ago
WHAT'S NEW?
In a delightful twist for food lovers, the service-based company has unveiled a sparkling new menu that boasts bold flavors and quality ingredients, ensuring that no taste bud goes unfulfilled. With the introduction of “Margarita Maynia,” guests can enjoy 2 cocktails for only £16, and in Scotland, select cocktails are just £6 during weekdays. The Stripes Rewards program adds extra sweetness, offering members free desserts and exclusive deals. With a fresh focus on grilling since 1965, the menu is now packed with mouth-watering options, making it an enticing time to book a table and indulge in culinary delights.
Discovered: 20 days, 18 hours, 54 mins ago
Content updates from Silver and Gold listings
CONTENT UPDATE
TP Toys introduces “Pay Day Deals” as a new prominent homepage promotion (replacing the prior “7 Day Deals” banner), including a “4 days of huge savings” message. The homepage also adds a more direct “Why Buy From TP Toys” section, emphasizing the brand’s family-run background and “Bringing Fun to the UK for 70 Years” (instead of only the longer product-focused messaging). Additionally, the “Find Your Perfect Toy” area is expanded into a guided quiz (“Answer a few quick questions…”) with step-by-step questions and a “Get started” CTA, making it more actionable for shoppers deciding on the right product.
CONTENT UPDATE
Rhode Island Novelty has expanded the homepage’s featured “What’s New” product carousel, replacing the previous lineup with a new set of items. The updated list now prominently includes additional redemption- and plush-relevant picks such as aquarium-themed light-up balls (fish/jellyfish), novelty lighting (spiral tube, Victorian glitter lamp), and new collectible/character items (e.g., Harry Potter diary and Care Bears palm puppet “tronic” products). It also introduces new “Wave/assortment” redemption offerings and more variety within core prize categories like inflate and themed plush. Overall, customers and procurement partners are seeing a refreshed, more current assortment to drive restocks and sales.
See more content updates here
NEW LISTING!
**3D Print Smiths** is an Australian treasure trove of customizable 3D-printed wonders and fidget toys that'll brighten your day! With an array of unique products like the Dragon Scale Egg and Axolotl Dragon, they're not just printing; they're igniting imaginations! You’ll enjoy free shipping on orders over $40, proving they know how to keep delivery fees from dragging your spirits down. Their commitment to quality is matched only by their charming selection that includes everything from retro collectibles to playful fidget tools. Dive into a world where creativity meets fun, and let 3D Print Smiths bring your dreams to life!
Discovered: 22 days, 7 hours, 54 mins ago
Want to see more of what our spider has just found? Click here!
Listings bringing recent traffic to toylistings.org
kidvelobikes.co.uk
Kidvelo Bikes creates innovative balance bikes that effortlessly transform into pedal bikes, designed for children aged 2-8. Their lightweight, durable models promote a natural progression in learning to ride, ensuring safety and comfort. With a focus on quality and affordability, Kidvelo aims to make cycling accessible for every child, regardless of their riding ability.
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Outdoor-Related Toys
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