In 2020, KIKI is a purchasing manager. When her baby was born, she resigned immediately Each mother's parenting experience is not innate and Everyone is learning how to be a mother. But during the parenting process, they encounter many problems. Especially in the choice of toys, the wrong toys or unsafe toys have caused minor injuries to babies. Since then, the founder KIKI decided to build 'funny safety and educational' toys brand called wifferent.
Wifferent hopes that each child’s childhood is happy and Unforgettable time.The origin of the brand name is to create a different and unique toy brand.The wifferent ‘s attitude is to control product quality and value consumer experience and good after-sales service.
WIF has built a complete system operation model from product selection, sales, packaging and transportation, which create a toy brand full of interesting and educational elements and try to reassure parents and children happy.