Number of listings removed from our directory since 1st November 2019 = 435
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A Guide for Toys and Games Businesses
Find toy shops, games retailers, specialist suppliers and children's entertainment businesses

Our directory is a human-reviewed, niche toys and games directory dedicated only to toys and games related websites. Perfect for related sites to help them get direct exposure to their website and also boost their search engine rankings - click here for more information on the benefits of listing your website in our directory.
Interested in adding your website to our directory? It's free!We have 2 levels of listing:-
- a FREE listing where there is no possible reason not to add a link to your website
- Gold listing full of SEO benefits (search engine benefits). You get your own toys and games related personal page where you can link out to as many as 10 external web pages - and add up to 20 hi-res images too. This is all very easy to do with a friendly WYSIWYG editor - see here for more details.
submit your listing here
Alternatively, consider our b2b directory also if you cater to businesses.
Latest Gold Listings Reviewed
Toys and Games Related Articles
This is the place to read and share your own toys and games related articles. If you are looking to add your own article, you can write about anything that relates to toys and games; be it card games, video games, board games, scooters/bikes - any toys and games topic is perfect for this article archive.
Latest website audit from our spider
Our web spider - powered with AI - can identify good and bad points of each site it visits. Below you'll find a random selection of sites our spider has recently visited, along with its notes on what it has found. The reason we show you these spider audits is to help give you ideas on how you can improve your own website.
analysed on 27 September 2026
1) What the website is about & its purposeThe site is an online store selling outdoor and indoor kids’ play equipment and related items. Categories include swing sets, cubby houses, climbing frames, slides, trampolines, sandpits & outdoor play, jumping castles, indoor toys/play houses, and kids bikes. It also provides resources and guides (e.g., safety and maintenance content) and customer support services like delivery, warranties/repairs, returns, manuals, and assembly terms.2) Good points / trust signals - Clear customer support and service links (Delivery & Pick Up, Warranty & Repairs, Returns & Refunds, Product Manuals, Assembly & Maintenance, Contact Us).
- Phone number shown: 1300 310 495 (adds credibility and makes it easier to reach support).
- “Keeping Australian kids active since 2008” indicates operating history and experience.
- Trustpilot mentioned (“Trustpilot”)—implies external review coverage as a trust signal.
- Warranty/repair process indicated (Warranty/Repair request form) which supports after-purchase confidence.
- Safety and standards content repeatedly appears (e.g., “Australian Safety Standards for Playgrounds Explained”, “Safety Tips”), which helps visitors make safer purchasing decisions.
- Multiple payment/fulfilment claims are present, including “Next Business Day Delivery Available” and “Shop now, Pay Later”.
- Presence on social platforms (Instagram, YouTube, TikTok, Facebook) and DIY/assembly inspiration (“See our Instagram for DIY Ideas!”).
- Company identifiers: shows ABN 96 137 370 953 and copyright ownership (Lifespan Kids).
- Community/brand credibility: “Featured” items and “As Featured In” style statements suggest media/partner recognition.
3) Improvements to help visitors - Surface customer proof more clearly: the text mentions Trustpilot, but it doesn’t show ratings/review counts or highlight specific testimonials. Add visible rating summaries and short quote highlights on key product/category pages.
- Clarify product selection criteria: visitors may need a faster “how to choose” flow (e.g., age range suitability, dimensions, material differences). Turn the existing guides into on-page decision tools (checklists, quick comparisons: wooden vs metal vs plastic).
- Make safety info easier to find for each product: safety standards are mentioned in general resources; link directly from each category/product to the most relevant safety checklist (height requirements, supervision guidance, anchoring/installation notes).
- Improve transparency for delivery: “Next Business Day Delivery Available” is a broad claim. Provide clear criteria (which areas/products qualify, delivery timeframes, shipping costs, and exceptions) directly in the delivery information.
- Strengthen after-purchase expectations: assembly/support is present as links, but visitors would benefit from an at-a-glance assembly time estimate, what’s included in the box, and whether professional installation is available.
- Reduce repeated/duplicated content on listing areas: the provided text shows many repeated “Featured” and similar guide titles. Ensure each listing page surfaces unique, relevant content to avoid overwhelming shoppers.
- Highlight returns and warranty coverage scope: provide key conditions (time limits, exclusions, warranty duration differences by product/material) in a concise summary near the checkout/cart area.
What's new? A spider's view!
27 September 2026
Our web spider is visiting our listings 24/7. It's on the lookout for any new shiny info from the sites it spiders, and has highlighted just some sites it's found on its journey around the web below. Warning: our spider has a quirky sense of humour.
WHAT'S NEW?
The Beanstalk Gazette appears to be a children’s products retailer with a strong, well-organized catalog featuring toys, STEM and sensory learning resources, memory/flash cards, magnets, science kits, role play, outdoor play, arts and crafts, and books and games. It also offers baby essentials such as feeding items, health and skin care, diapering and potty training products, and sleep accessories. The page emphasizes new arrivals and “compared at prices,” and it highlights promotions like a Canada-wide free shipping threshold and a promo code for select items. A “Consignment Buy/Sell/Gently Used Clothing” section stands out as a shopping option for secondhand gear.
Discovered: 3 days, 9 hours, 8 mins ago
WHAT'S NEW?
The provided content looks like a website navigation/footer region focused on shipping, site pages, and a broad currency/location selector rather than substantive business updates. The only clear change visible is the offer “Free UK shipping on all orders over £70.00,” which can be important for pricing and customer conversion. There’s also a general header showing key contact information (phone number) and links like About, Events, Our Shop, and Print & Play, but no specific new articles, testimonials, case studies, certifications, awards, team changes, partnerships, or new free tools are identifiable in the text you shared.
Discovered: 3 days, 16 hours, 56 mins ago
WHAT'S NEW?
The site highlights strong ongoing capability for children’s party entertainment in Sydney, emphasizing tailored Army and Spy parties with options for NERF and Laser Tag. It reiterates a streamlined booking flow (select a theme, book online or by phone, then enjoy) and showcases customer momentum with a 4.9/5 Facebook rating and “smiles”/event-count style social proof. The business also presents its broader growth under Superheroes Inc. with 180+ characters and over 25,000 events, plus clear contact numbers for bookings. No specific new blog posts, pricing changes, new certifications/awards, or fresh testimonials are visible in the provided text.
Discovered: 8 days, 7 hours, 20 mins ago
WHAT'S NEW?
The content provided looks like an e-commerce product category navigation page rather than a company news or service update section. There are no clear mentions of new blog posts, pricing changes, testimonials, case studies, certifications, awards, team changes, partnerships, events, or contact/UX updates. What it does suggest is a broad, growing catalogue across branded promotional essentials—bags, pens, drinkware, notebooks/pads, desk accessories, tech add-ons, and food items—with many “newly added” and “quickest delivery” options, plus eco-friendly selections throughout. Overall, the business appears focused on variety, fast fulfilment, and sustainability.
Discovered: 11 days, 16 hours, 20 mins ago
NEW LISTING!
Hicreate Games (Jiangsu Hicreate Entertainment Co., Ltd.) is a board and card games and game components manufacturer established in 2015, specializing in research, development, customization, manufacturing, and sales. With an in-house design team and a customer service team serving clients worldwide, Hicreate Games offers one-stop support—from initial design through mass production. The company provides both OEM and ODM services and covers game components such as miniatures, dice, pawns, tokens, and more. Backed by 15+ years of custom board game experience, advanced equipment, a 500m² warehouse, and a strong export track record across 100+ countries, Hicreate Games supports long-term partnerships with game designers and studios.
Discovered: 25 days, 17 hours, 20 mins ago
Want to see more of what our spider has just found? Click here!
Listings bringing recent traffic to toylistings.org
kidvelobikes.co.uk
Kidvelo Bikes creates innovative balance bikes that effortlessly transform into pedal bikes, designed for children aged 2-8. Their lightweight, durable models promote a natural progression in learning to ride, ensuring safety and comfort. With a focus on quality and affordability, Kidvelo aims to make cycling accessible for every child, regardless of their riding ability.
featured in
Outdoor-Related Toys
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